Our research-practice in Nepal (led by Hari Harindranath) and in South Africa (led by Maria Rosa Lorini) as part of our contribution to MIDEQ places considerable emphasis on migrants gaining relevant skills so that they can use digital technologies safely, wisely and securely (or privately). Video production forms an important element of this training for three main reasons: so that migrants can share their experiences with each other about why these issues are so vital; so that they can improve their own skills in video production to enhance their visibility on social media; and so that together we can share qualitative evidence about the impact of our work.
A recent conversation between the social influencer Michelle Carlin and Tim Unwin about what advice we might offer to would-be influencers led to her agreeing to make this short video about the five most important pieces of advice she has to offer, especially for those using Instagram. Michelle, a sommelier from Mexico, is one of the top wine-related influencers on Instagram (@mina.wine), with more than 100,000 followers, and she is also an educator and content creator for theeasywine.com, so her advice is well-worth taking (follow her also on X/Twitter at @purpleandwine).
Michelle’s top five tips are:
- You must find your own mojo that you feel passionate about and makes you happy;
- Follow others to learn from and get inspired by them;
- Understand that you are creating a community and interact with them;
- It is a full-time job and so you need to be posting all the time; and
- Understand that social media algorithms are always changing.
Huge thanks to Michelle for these great tips – muchas gracias!
ICT4D Collective 
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